An Empirical Research: Incorporation of User Innovativeness into TAM and UTAUT in Adopting a Golf App
نویسندگان
چکیده
This current empirical study aims at investigating the incorporation of consumer innovativeness in TAM and UTAUT development a golf app how these influence behavioral intentions adopting app. These models help illustrate adoption particular technologies relate to concept innovation diffusion theory. Our research has obtained 394 responses participants questionnaire were evenly divided by gender age reach purpose research. The main statistical methodology used structural equation modeling (SEM) evaluate connection among user’s regarding application, technology acceptance model (TAM), unified theory use (UTAUT), intention, word mouth. In contrast correlation assessments, SEM can measure strength linear causative relationships between factors. Finally, this concludes that components determine consumer’s attitude towards accepting using new technology. Consumers who are open innovations more likely accept emerging products them with least resistance.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su15108309